- Greet me somehow - When you see me, either say hello, or make some eye contact and maybe give a smile. I find nothing more disconcerting than doing business with someone who never looks at me, and only speaks to tell me the price or ask if I have any coupons.
- Help me if I need help - If I have a question, either answer it, or find someone who can. This sounds incredibly basic, but I'll wager you can think of an instance where you were brushed off, or told, "I don't think we do that."
- Give me a little space - Don't "service" me to death. If I have a question, I'll ask. There's a disturbing trend in the restaurant business to have servers ask, "Is everything OK?" about every five minutes. That tends to make things not OK.
- Thank me - Let me know that you appreciate my business. A bland "Have a nice day" doesn't really cut it, but it's better than the complete absence of acknowledgement.
If you make me feel like a human being through those four phases of our contact, I'll be back. If you get everything right and then some, I might be telling my friends about your business right now.
Give it some thought.